Exclusive Territory CRM
Best CRM for Roofing Businesses
Roofing businesses handle high-value projects with complex timelines and crew coordination. Full Loop CRM captures roofing leads — including time-sensitive storm damage inquiries — qualifies them with AI, and manages the full project lifecycle from estimate through completion and payment.
Full Loop CRM helps roofing companies capture storm-season leads, manage multi-day projects, and automate insurance claim follow-ups.
Live-proven: The NYC Maid runs ~200 services a month on Full Loop CRM — one person, under an hour a day.
68%
Average Lead Cost Reduction
+17%
Estimate-to-Close Rate Improvement
$72,000
Average Monthly Revenue Lift
Under 30 seconds
Lead Response Time
Live · The NYC Maid runs on Full Loop CRM · updates hourly
1,295
Clients
968
Bookings completed
2,433
AI conversations
57
Reviews
5.0★
Avg rating
$230k–$240k
Revenue YTD
~200 services a month, run by one person in under an hour a day. Pulled live from The NYC Maid's production system · as of Sep 20, 2026, 5:34 PM ET
Why Roofing Businesses Need a Dedicated CRM
Roofing is the highest-ticket residential trade, with average job values ranging from $8,000 for a simple asphalt re-roof to $35,000 or more for premium materials and complex builds. That ticket size makes every lead extraordinarily valuable — and every missed lead extraordinarily costly. Yet most roofing companies still operate with a sales process built around phone tag, handwritten estimates, and hoping the homeowner picks you over the three other contractors they also called. The industry average close rate on residential roofing leads hovers around 25 to 30%, meaning three out of four leads walk away.
Full Loop CRM addresses the unique dynamics of the roofing business from lead capture through final payment. Our organic SEO network captures homeowners searching for roofing services in your specific market — not the tire-kickers on lead aggregator sites, but people actively looking for a roofer in their neighborhood. Yinez, our AI sales assistant, engages these leads instantly, qualifies the project scope, and books the inspection appointment before the homeowner has time to call your competitor.
Roofing also has a seasonal and storm-driven component that no generic CRM handles well. Full Loop CRM lets you activate storm response campaigns within hours of a major weather event, scaling your lead intake capacity when it matters most. Between storms, the system nurtures your pipeline of maintenance, repair, and planned replacement leads — ensuring consistent revenue even during quiet months.
The Roofing Market Landscape
The U.S. roofing market exceeds $56 billion annually, driven by an aging housing stock where the average roof is 20 years old and millions of homes are overdue for replacement. Insurance-related work from storms and hail events creates demand spikes that can overwhelm unprepared companies. The market is fragmented — the top 50 roofing companies hold less than 10% market share — but consolidation is accelerating through private equity acquisitions and franchise models. Homeowners increasingly research roofers online before making contact, with 78% checking reviews and 65% comparing at least three contractors. Companies that dominate local search, respond fastest, and present the most professional image win a disproportionate share of these high-value jobs. The gap between digitally mature roofing companies and those still relying on yard signs and word of mouth is widening every year.
The Biggest Challenges Facing Roofing Businesses
Every roofing business owner knows these pain points. Here's how they hold your company back — and why a purpose-built CRM is the only real fix.
High Lead Costs and Low Conversion
Roofing leads are among the most expensive in home services, running $75 to $200 per lead on Google Ads and $50 to $150 on aggregator platforms like Angi and HomeAdvisor. With an industry average close rate of 25 to 30%, the effective cost per acquired customer can exceed $500. Most of that waste comes from slow follow-up — roofing leads that are not contacted within 30 minutes are 80% less likely to convert, yet the average roofing company takes 4 to 6 hours to respond to a new inquiry.
Storm Surge Capacity Management
A major hail or wind event can generate 10x normal lead volume in 48 hours. Most roofing companies cannot scale their intake, estimating, and scheduling operations fast enough to capture this demand. Leads pour in through multiple channels — phone, web forms, social media, door knocking — with no central system to manage them. By the time the storm chasers leave town, local roofers have missed thousands of dollars in potential work simply because they could not process the volume.
Long Sales Cycles with Multiple Decision Makers
Residential roofing projects often involve multiple decision makers — homeowner, spouse, insurance adjuster, HOA — and sales cycles that stretch from days to months. Without a structured follow-up system, sales reps forget to chase estimates, lose track of where each prospect stands, and let warm leads go cold. The average roofing company has no pipeline visibility and cannot tell you how much revenue is sitting in their estimate backlog.
Insurance Claim Coordination
A significant portion of roofing work — especially after storms — involves insurance claims. This adds complexity to the sales and scheduling process: inspections must be coordinated with adjusters, supplements must be filed, approvals tracked, and work scheduled around insurance timelines. Generic CRMs have no workflow for managing the insurance coordination process, forcing contractors to track it manually in spreadsheets or sticky notes.
Crew and Subcontractor Management
Roofing companies typically manage a mix of W-2 crews and subcontractor teams, each with different pay structures, availability, and skill sets. Matching the right crew to the right job — considering roof pitch, material type, and crew experience — while maximizing daily production is a logistics puzzle that most companies solve poorly. Miscommunication between the office and the field leads to wrong materials, missed start dates, and costly callbacks.
Reputation Risk from Visible Work
A roof is visible from the street. A bad roofing job is immediately obvious to every neighbor, and a dissatisfied customer will tell the entire neighborhood. One negative Google review mentioning shoddy workmanship or cleanup failures can cost a roofing company dozens of future jobs in that same subdivision. Reputation management is not optional in roofing — it is directly tied to your ability to win work in the neighborhoods where you have already installed roofs.
How Full Loop CRM Works for Roofing Businesses
Full Loop CRM manages every stage of the roofing customer lifecycle — from the first Google search to the fifth rebooking. Here's exactly how each stage works for your business.
Stage 1
Lead Generation
Own Your Local Roofing Search Results
Full Loop CRM builds a network of locally-targeted roofing websites that capture organic search traffic for every type of roofing query in your market: roof replacement, roof repair, storm damage, specific materials like metal or tile, and neighborhood-specific searches. Unlike paid ads where you compete against national companies with unlimited budgets, organic rankings compound over time and generate leads at zero marginal cost. A typical roofing domain network generates 40 to 80 high-intent leads per month within 90 days. At an average roofing job value of $12,000, converting even 10 additional jobs per month represents $120,000 in monthly revenue — dwarfing what any paid advertising channel can deliver at comparable cost.
Stage 2
AI Sales Automation
Yinez Books Roof Inspections While You Sleep
Every minute of delay in responding to a roofing lead costs you money. Yinez responds to new leads within seconds, 24 hours a day. She qualifies the lead by asking about the roof age, visible damage, whether an insurance claim has been filed, the type of roof, and the homeowners timeline. For storm damage leads, she immediately books an inspection. For planned replacements, she gathers enough information for your estimator to arrive prepared. Yinez handles price-shopping objections by emphasizing your warranties, local references, and licensing — without giving away your pricing before the inspection. She follows up with unresponsive leads on a structured cadence, converting prospects that would otherwise be lost to competitors who simply called back first.
Stage 3
Smart Scheduling
Coordinate Inspections, Crews, and Material Deliveries
Roofing scheduling is more complex than most trades because a single job involves multiple appointments: initial inspection, insurance adjuster meeting, material delivery, crew mobilization, and final walkthrough. Full Loop CRM manages the entire sequence, automatically scheduling each stage based on the completion of the previous one. The system accounts for weather windows — rescheduling exterior work around rain forecasts — and crew capabilities, matching steep-pitch jobs with experienced crews. During storm season, scheduling shifts to triage mode, prioritizing emergency tarping and inspections while queuing full replacements for optimal crew utilization. Your production calendar shows real-time capacity so sales reps know exactly when the next crew opening is available.
Stage 4
GPS Field Operations
Track Crews Across Every Active Job Site
Roofing companies often have multiple crews working simultaneously across a wide service area. Full Loop CRM GPS tracking shows every crew location in real time, verifies arrival times at job sites, and tracks time spent on each project. For production management, this data reveals which crews are most efficient, which jobs are running over estimated time, and where drive time is eating into productive hours. The field app allows crews to upload progress photos, document material usage, and flag issues that need office attention — like discovering additional damage during tear-off. This real-time communication eliminates the phone tag between field and office that wastes hours every day on active roofing projects.
Stage 5
Invoicing & Payments
Manage Deposits, Progress Payments, and Final Invoicing
Roofing payment structures are more complex than simple service trades. Jobs typically involve a deposit at contract signing, a progress payment at material delivery or tear-off completion, and a final payment at project completion. Insurance jobs add another layer with supplement payments and deductible collection. Full Loop CRM manages the entire payment timeline, automatically generating and sending invoices at each milestone. The system tracks insurance claim amounts, supplement approvals, and customer deductible responsibilities in a single view. For cash deals, financing integration allows customers to apply for and select payment plans during the sales process, increasing close rates on high-ticket replacements. Automated payment reminders and collection sequences recover outstanding balances without awkward manual follow-up.
Stage 6
Reviews & Reputation
Turn Every Completed Roof Into a Neighborhood Marketing Asset
A completed roofing job is visible to every neighbor on the street. Full Loop CRM review automation requests feedback at the optimal moment — after the final walkthrough when the homeowner sees their new roof and clean property. Review requests are personalized with the project details and include a direct link to your Google Business Profile. The system encourages homeowners to mention their neighborhood, the material type, and specific aspects of the experience that help future searchers. For roofing companies, review volume and recency directly correlate with Google Maps rankings. Full Loop CRM also monitors review platforms for negative feedback and alerts you immediately, giving you the chance to resolve issues before a one-star review damages your ability to win work in that subdivision.
Stage 7
Retargeting & Rebooking
Build Long-Term Revenue from Maintenance and Referrals
The average homeowner will not need another roof for 20 to 30 years, but that does not mean the relationship ends. Full Loop CRM retargeting automation enrolls every completed roofing customer into a long-term maintenance communication sequence: annual roof inspection reminders, gutter cleaning offers, storm damage check-ins after major weather events, and referral incentives. Customers who had a positive roofing experience are your most valuable marketing asset — they will recommend you to neighbors, friends, and family for years. Full Loop CRM referral campaigns make it easy for past customers to share your information, tracking referral sources and crediting rewards automatically. Seasonal campaigns promote complementary services like gutter installation, attic insulation, or skylight replacement to your existing customer base.
Why Jobber, Housecall Pro, and ServiceTitan Don't Work for Roofing Businesses
ServiceTitan, Jobber, and Housecall Pro were built for recurring service trades like HVAC maintenance and plumbing — businesses where the typical job takes 2 hours and costs $300. Roofing is fundamentally different: multi-week project timelines, multiple payment milestones, insurance coordination, crew management, weather dependencies, and job values that are 10 to 50x higher. Generic CRMs have no concept of a production calendar, no insurance claim workflow, no progress payment scheduling, and no way to manage the multi-appointment sequence that every roofing job requires. AccuLynx and JobNimbus address some roofing-specific needs but provide zero lead generation capability — you still need to spend thousands per month on advertising to fill your pipeline. Full Loop CRM is the only platform that generates the leads, converts them with AI, and manages the complex operational workflow that roofing demands.
What Full Loop CRM Is Worth to a Roofing Business
A roofing company spending $6,000 per month on Google Ads and lead aggregators typically acquires 40 to 60 leads at $100 to $150 each, closing 10 to 15 jobs. Full Loop CRM organic lead generation replaces this spend over 90 to 120 days while delivering higher-quality leads that convert at better rates. With Yinez responding to every lead in under 30 seconds and following up persistently, conversion rates typically increase from 28% to 45% — adding 5 to 8 additional closed jobs per month. At an average residential roofing job value of $12,000, those additional conversions represent $60,000 to $96,000 in monthly revenue. During storm events, the impact multiplies as your organic network and AI intake capacity allow you to process surge volume that competitors simply cannot handle. Most roofing companies using Full Loop CRM achieve positive ROI within 60 days and a 10x return within 6 months.
One Roofing Operator Per City
Invite-only waitlist
Exclusive roofing territory. No other roofing partner competes with you in your market.
Full Loop CRM is the home service business CRM that replaces 9+ separate tools — lead generation, AI sales, scheduling, GPS operations, payments, reviews, referrals, retargeting, and analytics — with one integrated platform. The license includes your exclusive territory, all 7 lifecycle stages, the AI receptionist assistant, client and team portals, full bookkeeping with 1099-ready exports, and all core updates.
Joining the waitlist isn't a guarantee. We open one slot per trade per city.
Join WaitlistFull Loop CRM vs. a Generic Roofing CRM
The difference isn't a feature list — it's what the software actually does without you touching it.
| Capability | Full Loop CRM | Generic Roofing CRM |
|---|---|---|
| Lead generation | Organic SEO network you own, no paid ads required | Bring your own leads or pay for ads |
| Front-office coverage | 24/7 AI front office — picks up, qualifies, and books the job | Voicemail after hours, or a paid answering service |
| Territory model | One exclusive operator per trade per city | Unlimited competitors on the same software |
| Scheduling | Dispatch accounts for travel time, recurrence, and crew fit automatically | Someone manually slots each job on a calendar |
| Payments & payouts | Automatic collection and crew payouts on completion | Manual invoicing, separate payroll |
| Reviews | Every completed job triggers an automatic review request | Follow-up for reviews happens if someone remembers to do it |
| Ownership | You own your site, your domain, your client list, your reviews | Varies by vendor |
How to Get Started with Full Loop CRM for Your Roofing Business
Roofing SEO Network Deployment
We build your local domain network targeting every roofing search type in your market — replacement, repair, storm damage, specific materials, and neighborhood-level searches. Your Google Business Profile is optimized and connected. Storm-response landing pages are pre-built and ready to activate within hours of a weather event. Initial traffic typically begins within 30 to 45 days.
Sales Pipeline and AI Configuration
Yinez is trained on your specific services, pricing approach, material options, warranty terms, and competitive differentiators. We build separate workflows for storm damage leads, planned replacements, and repair inquiries. Your pipeline stages are configured to match your actual sales process — from initial inquiry through inspection, estimate, insurance coordination, contract, and production scheduling.
Production Calendar and Crew Setup
We import your existing customer data and build your production calendar with crew assignments, material lead times, and capacity constraints. Crew leads download the field app for GPS tracking, progress photo uploads, and real-time job communication. The system is configured with your specific crew capabilities, pay structures, and scheduling preferences.
Revenue Automation Launch
We activate post-project follow-up sequences, referral campaigns, annual maintenance reminders, and storm check-in automations. Your existing customer base is enrolled in appropriate sequences based on their project history. Neighborhood marketing campaigns are configured to target homes surrounding your completed projects, leveraging your visible work as a marketing asset.
Frequently Asked Questions About CRM for Roofing Businesses
Can Full Loop CRM handle insurance roofing jobs?+
Yes. Full Loop CRM tracks the insurance claim lifecycle including adjuster meetings, claim amounts, supplement filing, approval status, and deductible collection. While it is not a replacement for dedicated supplement software like Xactimate, it manages the coordination workflow that keeps insurance jobs moving through your pipeline without falling through the cracks.
How does storm response work?+
We pre-build storm response landing pages for your market that can be activated within hours of a major weather event. Yinez is configured with storm-specific intake scripts that triage emergency tarping from full inspections. Lead capacity scales automatically — there is no volume limit on AI-powered intake. This gives you a massive advantage over competitors who are overwhelmed by call volume after a storm.
Does Full Loop CRM work for commercial roofing?+
Full Loop CRM supports commercial accounts with features like multi-location property management, detailed bid tracking, project milestone scheduling, and the specialized invoicing formats that commercial clients and general contractors require. However, its strongest value proposition is for residential roofing companies where lead generation and conversion speed drive growth.
How does the production calendar differ from a regular scheduling tool?+
A regular scheduling tool books one appointment at a time. The roofing production calendar manages multi-day projects with sequential milestones — inspection, estimate, contract, material order, delivery, production start, completion, and final walkthrough. It shows crew utilization, weather impacts, and revenue forecasts so you can make informed decisions about capacity and hiring.
Can I track my sales pipeline from lead to signed contract?+
Full Loop CRM provides full pipeline visibility with customizable stages that match your sales process. You can see exactly how many leads are at each stage, the total dollar value in your pipeline, average time at each stage, and conversion rates between stages. Sales managers can identify bottlenecks and coach reps on deals that are stalling.
What about material ordering and supplier coordination?+
Full Loop CRM tracks material selections and quantities per project but does not directly integrate with supplier ordering systems. The production calendar accounts for material lead times when scheduling crew mobilization, and the field app allows crews to flag material discrepancies from the job site. Most roofing companies continue to place orders through their existing supplier relationships.
How does Full Loop CRM help with referrals in roofing?+
Every completed project automatically enrolls the homeowner in a referral campaign with incentives you define — typically a gift card or discount on future services. Neighborhood campaigns target homes surrounding your completed projects using the visible new roof as a proof point. Referral sources are tracked so you can measure which customers generate the most new business.
What is the setup time for a roofing company?+
Most roofing companies are fully operational on Full Loop CRM within 10 to 14 days. The SEO network takes 30 to 90 days to mature, but Yinez and the operational tools are active immediately. We migrate your existing customer data, configure your production calendar, and train your team during the onboarding period. Storm response pages are pre-built during setup so they are ready to activate when needed.
General Full Loop CRM Questions
What is Full Loop CRM and how is it different from other home service CRMs?+
Full Loop CRM connects lead management, scheduling, field operations, payments, reviews, and customer follow-up in one platform. The CRM-only tier is available without exclusivity; full-service agreements can include a specifically defined exclusive territory.
How does the AI sales chatbot Yinez convert leads into booked appointments?+
When enabled and connected to a supported messaging channel, Yinez can respond to inbound leads, ask tenant-configured qualifying questions, answer from business settings, and guide prospects toward booking. Existing-client tools can use authorized CRM context such as bookings and assignments. Availability and automation depend on each tenant's integrations and settings, and important exceptions can be escalated to a person.
What types of home service businesses can use Full Loop CRM for lead generation?+
Full Loop CRM was built for cleaning services and is designed for any home service trade including maid services, carpet cleaning, window cleaning, pressure washing, landscaping, lawn care, handyman services, pest control, HVAC, plumbing, electrical, painting, junk removal, pool cleaning, and any field-service company that books recurring or one-time appointments in a defined geographic area.
How does multi-domain organic SEO lead generation work for home service businesses?+
Full Loop CRM deploys neighborhood-specific websites that rank organically in local search results. For example, a service company might have westsideservice.com, downtownpro.com, and northsideservice.com — each optimized for hyper-local long-tail keywords targeting your trade and your neighborhoods. The platform tracks every visitor across your entire domain portfolio, attributes leads to specific websites, and measures revenue per domain with confidence-weighted scoring.
Can Full Loop CRM track which website domain generated a paying client?+
Yes. Full Loop CRM's attribution engine maps a client's address to their neighborhood, then matches that neighborhood to the most relevant domain in your portfolio. It uses time-decay confidence scoring: 100% within 30 minutes of a website visit, 75% within 1 hour, 50% within 2 hours, and 25% within 4 hours. This lets you see exactly which domains drive real revenue — not just traffic.
Transparent Ownership — You Know Exactly What You Own
You Own
- ✓Your website, its code & your domain
- ✓Your client list, contact info & full history
- ✓Your Google reviews and reputation
- ✓Your Google Business Profile
- ✓Revenue you earn from every job
- ✓Full data export if you ever leave
Full Loop CRM Owns
- •The shared platform infrastructure
- •The CRM software platform & AI engine
- •The phone numbers used for lead routing
- •Territory exclusivity rights
Available Roofing Markets
Full Loop CRM is available for roofing businesses in 403+ cities across the United States. One partner per trade per city — claim yours before a competitor does.
Lock Your Roofing Territory
One partner per trade per city. Once a roofing territory is claimed, it's off the table. Apply now to check availability in your market.
Where roofing demand looks strongest: the top 75 U.S. markets
We scored 401 U.S. markets on the local factors that drive roofing demand (annual precipitation, annual snowfall, share of homes built before 1980, and single-family detached share) using Census ACS 2024 and NOAA 1991-2020 data. The leaders are Youngstown, OH, Commack, NY, Parma, OH, Ogdensburg, NY, and Smithtown, NY. See the full markets directory, markets by state, pricing and the industry hub.
Each market's score is the average of its percentile rank on every factor above (for factors where a lower value helps, the rank is inverted), so a score of 90 means the market sits, on average, above about 90% of the 401 markets we cover. The score describes local conditions only; operator quality, pricing and marketing decide who wins any market, and each linked page shows the full local breakdown for roofing.
- Youngstown, OH: score 85. share of homes built before 1980 90%; annual snowfall 68 inches; single-family detached share 79%.
- Commack, NY: score 84. single-family detached share 93%; share of homes built before 1980 85%; annual snowfall 32 inches.
- Parma, OH: score 83. share of homes built before 1980 89%; annual snowfall 64 inches; single-family detached share 77%.
- Ogdensburg, NY: score 81. share of homes built before 1980 91%; annual snowfall 77 inches; single-family detached share 73%.
- Smithtown, NY: score 79. single-family detached share 89%; share of homes built before 1980 74%; annual snowfall 32 inches.
- Flint, MI: score 79. share of homes built before 1980 94%; single-family detached share 81%; annual snowfall 52 inches.
- Paramus, NJ: score 78. single-family detached share 85%; share of homes built before 1980 72%; annual snowfall 30 inches.
- Valley Stream, NY: score 78. share of homes built before 1980 92%; single-family detached share 76%; annual snowfall 26 inches.
- Canton, OH: score 78. share of homes built before 1980 88%; annual snowfall 47 inches; single-family detached share 69%.
- Erie, PA: score 78. annual snowfall 104 inches; share of homes built before 1980 89%; single-family detached share 61%.
- Islip, NY: score 77. single-family detached share 73%; share of homes built before 1980 77%; annual snowfall 32 inches.
- South Bend, IN: score 77. annual snowfall 65 inches; single-family detached share 72%; share of homes built before 1980 79%.
- Brockton, MA: score 77. annual snowfall 69 inches; annual precipitation 53 inches; share of homes built before 1980 81%.
- Levittown, NY: score 76. share of homes built before 1980 95%; single-family detached share 93%; annual snowfall 19 inches.
- Charleston, WV: score 76. share of homes built before 1980 79%; single-family detached share 67%; annual snowfall 32 inches.
- Dearborn, MI: score 74. share of homes built before 1980 84%; single-family detached share 74%; annual snowfall 45 inches.
- Babylon, NY: score 73. share of homes built before 1980 86%; single-family detached share 74%; annual snowfall 26 inches.
- Huntington, NY: score 72. single-family detached share 81%; share of homes built before 1980 81%; annual snowfall 19 inches.
- Niagara Falls, NY: score 72. share of homes built before 1980 92%; annual snowfall 72 inches; single-family detached share 60%.
- Lorain, OH: score 71. share of homes built before 1980 80%; single-family detached share 69%; annual snowfall 44 inches.
- Kingston, NY: score 71. share of homes built before 1980 90%; annual snowfall 59 inches; annual precipitation 46 inches.
- Akron, OH: score 71. share of homes built before 1980 83%; annual snowfall 47 inches; single-family detached share 68%.
- Freeport, NY: score 71. share of homes built before 1980 85%; annual snowfall 26 inches; single-family detached share 63%.
- Wayne, NJ: score 70. single-family detached share 68%; share of homes built before 1980 66%; annual precipitation 45 inches.
- Dayton, OH: score 70. share of homes built before 1980 85%; single-family detached share 64%; annual snowfall 25 inches.
- Newton, MA: score 70. annual snowfall 49 inches; share of homes built before 1980 80%; annual precipitation 44 inches.
- Springfield, OH: score 70. share of homes built before 1980 84%; single-family detached share 64%; annual snowfall 25 inches.
- Warren, MI: score 69. share of homes built before 1980 83%; single-family detached share 75%; annual snowfall 28 inches.
- Miami Gardens, FL: score 69. annual precipitation 62 inches; single-family detached share 67%; share of homes built before 1980 72%.
- Jackson, MS: score 69. annual precipitation 51 inches; share of homes built before 1980 73%; single-family detached share 66%.
- Pensacola, FL: score 69. annual precipitation 68 inches; single-family detached share 70%; share of homes built before 1980 65%.
- Jamestown, NY: score 69. share of homes built before 1980 92%; annual snowfall 98 inches; single-family detached share 52%.
- Toledo, OH: score 69. share of homes built before 1980 84%; annual snowfall 37 inches; single-family detached share 65%.
- Springfield, MA: score 69. share of homes built before 1980 83%; annual snowfall 52 inches; annual precipitation 45 inches.
- Hamilton, OH: score 68. single-family detached share 69%; share of homes built before 1980 78%; annual snowfall 10 inches.
- Mobile, AL: score 68. annual precipitation 61 inches; single-family detached share 67%; share of homes built before 1980 61%.
- Grand Rapids, MI: score 68. annual snowfall 78 inches; share of homes built before 1980 76%; single-family detached share 56%.
- Sioux City, IA: score 67. single-family detached share 70%; share of homes built before 1980 78%; annual snowfall 36 inches.
- Cherry Hill, NJ: score 67. single-family detached share 67%; share of homes built before 1980 73%; annual snowfall 22 inches.
- Detroit, MI: score 67. share of homes built before 1980 90%; annual snowfall 31 inches; single-family detached share 64%.
- Portland, ME: score 67. annual snowfall 69 inches; share of homes built before 1980 76%; annual precipitation 48 inches.
- Binghamton, NY: score 67. annual snowfall 87 inches; share of homes built before 1980 88%; annual precipitation 42 inches.
- Quincy, MA: score 67. annual snowfall 69 inches; annual precipitation 53 inches; share of homes built before 1980 69%.
- Lansing, MI: score 67. annual snowfall 50 inches; share of homes built before 1980 80%; single-family detached share 62%.
- Clifton, NJ: score 67. share of homes built before 1980 84%; annual precipitation 46 inches; annual snowfall 28 inches.
- Louisville, KY: score 67. annual precipitation 48 inches; single-family detached share 63%; share of homes built before 1980 61%.
- Syracuse, NY: score 67. annual snowfall 128 inches; share of homes built before 1980 86%; annual precipitation 40 inches.
- Fort Wayne, IN: score 66. single-family detached share 68%; annual snowfall 34 inches; share of homes built before 1980 64%.
- Worcester, MA: score 66. annual snowfall 73 inches; annual precipitation 48 inches; share of homes built before 1980 75%.
- Glens Falls, NY: score 66. annual snowfall 60 inches; share of homes built before 1980 84%; annual precipitation 38 inches.
- Memphis, TN: score 66. annual precipitation 55 inches; share of homes built before 1980 67%; single-family detached share 60%.
- Birmingham, AL: score 66. annual precipitation 57 inches; share of homes built before 1980 72%; single-family detached share 58%.
- Brevard, NC: score 65. annual precipitation 51 inches; single-family detached share 63%; annual snowfall 7 inches.
- Scranton, PA: score 65. share of homes built before 1980 88%; annual snowfall 45 inches; annual precipitation 39 inches.
- Buffalo, NY: score 65. annual snowfall 95 inches; share of homes built before 1980 90%; annual precipitation 41 inches.
- Vineland, NJ: score 65. single-family detached share 68%; share of homes built before 1980 65%; annual snowfall 13 inches.
- Rochester, NY: score 65. annual snowfall 102 inches; share of homes built before 1980 87%; annual precipitation 35 inches.
- Davenport, IA: score 65. annual snowfall 36 inches; share of homes built before 1980 70%; single-family detached share 64%.
- Norwalk, CT: score 64. annual snowfall 34 inches; annual precipitation 48 inches; share of homes built before 1980 69%.
- Schenectady, NY: score 64. share of homes built before 1980 85%; annual snowfall 59 inches; annual precipitation 41 inches.
- Montgomery, AL: score 64. annual precipitation 51 inches; single-family detached share 69%; share of homes built before 1980 55%.
- Beaumont, TX: score 63. annual precipitation 62 inches; single-family detached share 66%; share of homes built before 1980 53%.
- Casper, WY: score 63. annual snowfall 72 inches; single-family detached share 70%; share of homes built before 1980 60%.
- Cleveland, OH: score 63. annual snowfall 64 inches; share of homes built before 1980 85%; single-family detached share 46%.
- Watertown, NY: score 63. annual snowfall 116 inches; share of homes built before 1980 80%; annual precipitation 37 inches.
- Shreveport, LA: score 63. annual precipitation 49 inches; single-family detached share 67%; share of homes built before 1980 65%.
- Bethlehem, PA: score 63. share of homes built before 1980 80%; annual snowfall 33 inches; annual precipitation 47 inches.
- Elmira, NY: score 63. share of homes built before 1980 92%; annual snowfall 42 inches; single-family detached share 50%.
- Des Moines, IA: score 63. annual snowfall 37 inches; share of homes built before 1980 70%; single-family detached share 62%.
- Providence, RI: score 63. share of homes built before 1980 82%; annual snowfall 37 inches; annual precipitation 48 inches.
- Waterbury, CT: score 63. annual snowfall 47 inches; share of homes built before 1980 76%; annual precipitation 45 inches.
- Allentown, PA: score 62. share of homes built before 1980 82%; annual snowfall 33 inches; annual precipitation 47 inches.
- Utica, NY: score 62. share of homes built before 1980 87%; annual precipitation 44 inches; single-family detached share 43%.
- Ogden, UT: score 62. annual snowfall 108 inches; share of homes built before 1980 66%; single-family detached share 61%.
- Kalamazoo, MI: score 62. annual snowfall 65 inches; share of homes built before 1980 76%; single-family detached share 51%.
How roofing conditions vary across the country
The factors behind roofing demand are not evenly spread: each varies widely between markets. The figures below compare the highest, lowest and typical values across the 401 markets we scored. Browse all markets, markets by state, the industry hub, features and pricing for the rest of the picture.
Annual precipitation: the typical market we cover sits at 41 inches. The highest is Pensacola, FL at 68 inches and the lowest is North Las Vegas, NV at 4 inches, a spread that explains why the same roofing business looks very different from one market to the next.
Annual snowfall: the typical market we cover sits at 4 inches. The highest is Syracuse, NY at 128 inches and the lowest is Miami Gardens, FL at 0 inches, a spread that explains why the same roofing business looks very different from one market to the next.
Share of homes built before 1980: the typical market we cover sits at 55%. The highest is Levittown, NY at 95% and the lowest is Frisco, TX at 2%, a spread that explains why the same roofing business looks very different from one market to the next.
Single-family detached share: the typical market we cover sits at 56%. The highest is Deltona, FL at 94% and the lowest is Hoboken, NJ at 1%, a spread that explains why the same roofing business looks very different from one market to the next.
Regional pattern for roofing: where the strongest markets cluster
Of the 75 strongest roofing markets in our data, 39 are in the Northeast, 22 are in the Midwest & Great Lakes, 8 are in the South Central & Gulf, 4 are in the Mid-Atlantic & Southeast, and 2 are in the Mountain West & Southwest. The best market in each region is Commack, NY, Charleston, WV, Jackson, MS, Youngstown, OH, Casper, WY, and Spokane, WA.
Northeast: the strongest market is Commack, NY with a score of 84, led by single-family detached share (93%, among the highest of the markets we cover). Northeast has 88 scored markets, 39 of them in the top 75.
Mid-Atlantic & Southeast: the strongest market is Charleston, WV with a score of 76, led by share of homes built before 1980 (79%, above most of the markets we cover). Mid-Atlantic & Southeast has 106 scored markets, 4 of them in the top 75.
South Central & Gulf: the strongest market is Jackson, MS with a score of 69, led by annual precipitation (51 inches, above most of the markets we cover). South Central & Gulf has 61 scored markets, 8 of them in the top 75.
Midwest & Great Lakes: the strongest market is Youngstown, OH with a score of 85, led by share of homes built before 1980 (90%, among the highest of the markets we cover). Midwest & Great Lakes has 44 scored markets, 22 of them in the top 75.
Mountain West & Southwest: the strongest market is Casper, WY with a score of 63, led by annual snowfall (72 inches, among the highest of the markets we cover). Mountain West & Southwest has 45 scored markets, 2 of them in the top 75.
Pacific: the strongest market is Spokane, WA with a score of 61, led by annual snowfall (45 inches, above most of the markets we cover). Pacific has 57 scored markets, 0 of them in the top 75.
Roofing Market Questions
Which U.S. markets are strongest for roofing?+
How are roofing markets scored?+
Does a high score mean roofing will succeed in that city?+
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