Exclusive Territory CRM
Best CRM for Insulation Businesses
Insulation businesses serve homeowners focused on energy efficiency, comfort, and utility cost reduction. Full Loop CRM captures leads from homeowners searching for insulation solutions, qualifies them by home age, insulation type, and energy goals, and manages installation crew scheduling with full project profitability tracking.
Full Loop CRM helps insulation contractors manage energy audit leads, schedule installation crews, and build referral networks with HVAC companies.
Live-proven: The NYC Maid runs ~200 services a month on Full Loop CRM — one person, under an hour a day.
35%
Close rate improvement with educational nurture
30%
Revenue from past customer upsells
60%
Seasonal revenue drop reduction
22
Referral leads generated per 100 customers
Live · The NYC Maid runs on Full Loop CRM · updates hourly
1,295
Clients
968
Bookings completed
2,433
AI conversations
57
Reviews
5.0★
Avg rating
$230k–$240k
Revenue YTD
~200 services a month, run by one person in under an hour a day. Pulled live from The NYC Maid's production system · as of Sep 20, 2026, 5:34 PM ET
Why Insulation Businesses Need a Dedicated CRM
Insulation businesses operate at the intersection of energy efficiency and home comfort, a market that is accelerating as energy costs rise and government incentives expand. The average residential insulation job runs fifteen hundred to four thousand dollars for attic insulation and can reach eight to fifteen thousand for whole-home upgrades including walls, crawlspaces, and air sealing. What makes insulation unique among home services is that every job requires education. Homeowners rarely wake up thinking about insulation; they notice high energy bills, uncomfortable rooms, or ice dams, and need to be guided from symptom awareness to solution understanding.
Seasonality is a defining feature of the insulation business. Demand peaks in late fall as homeowners feel cold drafts and see heating bills spike, and again in summer when cooling costs rise in southern markets. But the companies that maintain year-round profitability are those that build relationships with energy auditors, HVAC contractors, and real estate professionals who generate referrals throughout the year. Utility rebate programs and federal tax credits create additional demand triggers that savvy insulation companies leverage to motivate homeowners off the fence.
Full Loop CRM helps insulation businesses capitalize on every demand signal, from a homeowner Googling why is my house so cold to an energy auditor referral to a utility rebate deadline. The platform educates prospects, manages the assessment-to-installation pipeline, and maintains relationships that generate referrals and repeat business for decades.
The Insulation Market Landscape
The insulation contractor market exceeds fifteen billion dollars annually in the United States, driven by aging housing stock, rising energy costs, and expanding government incentive programs. The Inflation Reduction Act has introduced significant tax credits for home energy improvements, creating a surge in demand that many insulation companies are struggling to capture effectively. Competition varies by market but typically includes dedicated insulation contractors, general weatherization companies, and HVAC contractors who offer insulation as an add-on. The companies that win are those that position themselves as energy efficiency experts rather than commodity insulation installers. Providing energy audits, blower door testing, and infrared imaging as part of the sales process differentiates on expertise and justifies premium pricing. Average customer lifetime value is surprisingly high because homeowners who insulate their attic today often return for wall insulation, air sealing, and crawlspace encapsulation over subsequent years.
The Biggest Challenges Facing Insulation Businesses
Every insulation business owner knows these pain points. Here's how they hold your company back — and why a purpose-built CRM is the only real fix.
Educating Homeowners Who Do Not Understand Insulation
Most homeowners have no idea what R-value means, why their 1985 home is uncomfortable, or how insulation affects their energy bills. They just know their house is too cold in winter or too hot in summer. Converting these symptom-aware prospects into insulation buyers requires a consultative sales process that explains the science in accessible terms, provides visual evidence through infrared imaging, and quantifies the energy savings in dollar terms. Companies that skip the education step and jump to quoting lose to competitors who take the time to build understanding.
Seasonal Revenue Fluctuations
Insulation demand is heavily seasonal, spiking in fall and early winter in northern markets and in summer in southern markets. Many insulation companies experience forty to sixty percent revenue drops during their slow seasons. The companies that maintain year-round stability do three things: they build referral relationships with energy auditors and HVAC contractors who send business year-round, they leverage utility rebate deadlines that create urgency outside peak season, and they offer complementary services like air sealing and crawlspace encapsulation that can be sold in any season.
Managing Energy Audit to Installation Pipeline
The insulation sales process often starts with an energy audit or assessment, followed by a proposal presentation, then scheduling and installation. Each stage has a different timeline and conversion rate. Assessments need to be scheduled quickly while the homeowner is motivated, proposals need to be compelling and delivered fast, and installation scheduling needs to accommodate material lead times and crew availability. Without a system tracking every prospect through each stage, leads leak out at every transition point.
Navigating Rebate and Incentive Programs
Utility rebates, state incentives, and federal tax credits make insulation more affordable but add administrative complexity. Each program has different qualification criteria, application processes, and deadlines. Helping homeowners navigate these programs is a significant value-add that differentiates your business, but it also creates paperwork and tracking requirements that can overwhelm a small operation. The companies that master rebate processing become the go-to recommendation from utility companies and energy auditors.
Competing Against DIY and Big Box Retailers
Home Depot and Lowes sell blown-in insulation machines and batts, encouraging homeowners to DIY their insulation. While professional installation is significantly more effective, the price difference can be substantial. Overcoming the DIY objection requires demonstrating the value of professional air sealing, proper vapor barriers, and thermal imaging verification that ensures complete coverage. Without clear communication of why professional installation delivers two to three times the energy savings of DIY, you lose price-sensitive customers to the orange apron.
Crew Scheduling Around Weather and Material Availability
Insulation installation is affected by weather conditions, material availability, and the coordination challenges of working in tight attic and crawlspace environments. Spray foam applications have temperature requirements that limit installation windows. Blown-in insulation materials can face supply shortages during peak demand periods. Scheduling crews efficiently while accounting for these variables and maintaining the flexibility to handle weather delays requires more sophistication than a paper calendar or basic scheduling tool.
How Full Loop CRM Works for Insulation Businesses
Full Loop CRM manages every stage of the insulation customer lifecycle — from the first Google search to the fifth rebooking. Here's exactly how each stage works for your business.
Stage 1
Lead Generation
Capture Homeowners at Every Stage of Energy Awareness
Insulation leads come from energy bill complaints on Google, utility rebate program referrals, energy auditor partnerships, HVAC contractor referrals, and real estate transaction energy assessments. Full Loop CRM captures leads from all these sources and segments them by awareness level. A homeowner Googling high energy bills needs a different nurture path than a referral from an energy auditor who has already identified insulation deficiencies. The system tracks which lead sources produce the highest close rates and largest job sizes so you can invest in the channels that generate the most profitable work. Partnership referral tracking identifies which energy auditors and HVAC contractors send the best leads and helps you nurture those relationships systematically.
Stage 2
AI Sales Automation
Educate and Convert Energy-Conscious Homeowners
When a homeowner inquires about insulation, Full Loop CRM AI engages with questions about their specific comfort complaints, home age and type, current insulation status if known, and energy bill ranges. The AI provides initial guidance on likely insulation needs and potential energy savings, then schedules an in-home assessment. During the consideration phase after the assessment, the AI follows up with personalized content explaining the recommended improvements, relevant rebate programs and deadlines, and financing options. This educational approach addresses the fundamental challenge of insulation sales: homeowners need to understand the problem before they will pay for the solution. The AI does this education at scale without consuming your sales team limited time.
Stage 3
Smart Scheduling
Optimize Assessment and Installation Calendars
Insulation scheduling must balance three calendars: energy assessments that drive the pipeline, installation jobs that generate revenue, and follow-up visits for quality verification. Full Loop CRM Smart Scheduling clusters assessments geographically for efficiency and schedules installations based on crew specialization, material availability, and weather conditions. The system knows that spray foam crews need temperatures above forty degrees and can automatically suggest alternative dates when weather forecasts indicate conditions outside the installation window. When assessment volumes spike in fall, the system ensures your installation calendar is filled efficiently through the winter months rather than creating a bottleneck that frustrates customers with long wait times.
Stage 4
GPS Field Operations
Document Existing Conditions and Verify Installation Quality
Insulation work is invisible once installed, which makes documentation critical for both customer satisfaction and dispute resolution. Full Loop CRM GPS Field Operations equips your crews with mobile documentation tools for capturing before and after photos, infrared images showing thermal improvement, and blower door test results that quantify air sealing effectiveness. Every piece of documentation is geotagged, timestamped, and attached to the customer record. For assessments, technicians document existing insulation conditions with photos and measurements that become part of the sales proposal. This visual evidence is the most powerful sales tool in insulation because homeowners can see the deficiencies in their own home rather than taking your word for it.
Stage 5
Invoicing & Payments
Simplify Billing With Rebate and Financing Integration
Insulation billing is often complicated by rebate processing, financing arrangements, and phased project billing for whole-home upgrades. Full Loop CRM manages all of these scenarios. For rebate-eligible work, the system generates the documentation needed for rebate applications and tracks the reimbursement timeline. For financed jobs, payment milestones are automated based on project completion stages. The system presents the net cost after rebates prominently on invoices so customers see the real out-of-pocket amount rather than the gross price. Offering financing options for larger projects like whole-home insulation at eight to fifteen thousand dollars is essential for converting price-sensitive homeowners, and Full Loop CRM integrates with home improvement lending partners to streamline the application process.
Stage 6
Reviews & Reputation
Showcase Energy Savings Results That Sell Future Jobs
The most powerful insulation marketing is showing real energy savings results from real customers. Full Loop CRM triggers review requests that specifically ask customers to share their energy bill reduction experience. Reviews that mention specific savings like cutting heating bills by thirty percent are dramatically more persuasive than generic five-star ratings. The system also encourages customers to share their before-and-after infrared images on their review, creating visual proof that attracts other homeowners experiencing similar comfort issues. Over time, a library of results-focused reviews becomes your primary marketing asset, generating organic leads from homeowners who see their neighbor energy savings and want the same results.
Stage 7
Retargeting & Rebooking
Expand Projects and Capture Referrals From Energy-Savvy Customers
Homeowners who insulate their attic are prime candidates for wall insulation, crawlspace encapsulation, and air sealing within the next one to three years. Full Loop CRM tracks every customer completed and recommended work, triggering follow-up campaigns for uncompleted recommendations at strategic intervals. When new rebate programs launch or existing incentives increase, the system identifies eligible past customers and promotes the improved economics. Referral campaigns target satisfied customers whose neighbors likely have similar insulation deficiencies, especially in subdivisions where homes were built to the same specifications. This systematic expansion and referral approach typically generates thirty to forty percent of annual revenue from past customers within two years of implementation.
Why Jobber, Housecall Pro, and ServiceTitan Don't Work for Insulation Businesses
Generic CRMs cannot manage the educational sales process, rebate program complexity, or weather-dependent scheduling that insulation businesses require. They have no way to track R-values, blower door test results, or infrared imaging documentation that is central to insulation sales and quality verification. Industry tools like Jobber and ServiceTitan treat insulation like any other home service, ignoring the unique assessment-to-installation pipeline and the critical role of energy savings documentation in both selling and marketing. Full Loop CRM understands that insulation is an education-first business and every feature supports the journey from symptom awareness to energy savings verification.
What Full Loop CRM Is Worth to an Insulation Business
An insulation company completing forty jobs per month at an average of three thousand dollars can expect strong ROI from Full Loop CRM. Improved lead nurture and educational automation typically increase close rates from twenty-five to thirty-five percent, adding four to six additional jobs per month worth twelve to eighteen thousand dollars. Systematic upselling of additional insulation zones to past customers generates another three to five jobs per month from your existing base. Rebate program marketing that creates urgency around incentive deadlines drives two to three additional jobs monthly that would not have occurred without the prompt. Referral programs leveraging energy savings results typically produce eight to ten referrals per month. The combined annual impact typically exceeds three hundred thousand dollars for a mid-size insulation operation.
One Insulation Operator Per City
Invite-only waitlist
Exclusive insulation territory. No other insulation partner competes with you in your market.
Full Loop CRM is the home service business CRM that replaces 9+ separate tools — lead generation, AI sales, scheduling, GPS operations, payments, reviews, referrals, retargeting, and analytics — with one integrated platform. The license includes your exclusive territory, all 7 lifecycle stages, the AI receptionist assistant, client and team portals, full bookkeeping with 1099-ready exports, and all core updates.
Joining the waitlist isn't a guarantee. We open one slot per trade per city.
Join WaitlistFull Loop CRM vs. a Generic Insulation CRM
The difference isn't a feature list — it's what the software actually does without you touching it.
| Capability | Full Loop CRM | Generic Insulation CRM |
|---|---|---|
| Lead generation | Organic SEO network you own, no paid ads required | Bring your own leads or pay for ads |
| Front-office coverage | 24/7 AI front office — picks up, qualifies, and books the job | Voicemail after hours, or a paid answering service |
| Territory model | One exclusive operator per trade per city | Unlimited competitors on the same software |
| Scheduling | Dispatch accounts for travel time, recurrence, and crew fit automatically | Someone manually slots each job on a calendar |
| Payments & payouts | Automatic collection and crew payouts on completion | Manual invoicing, separate payroll |
| Reviews | Every completed job triggers an automatic review request | Follow-up for reviews happens if someone remembers to do it |
| Ownership | You own your site, your domain, your client list, your reviews | Varies by vendor |
How to Get Started with Full Loop CRM for Your Insulation Business
Import Your Customer and Assessment Database
Upload your existing customer records including completed work, recommended but not yet completed work, and pending assessments. Full Loop CRM immediately identifies upsell opportunities from past customers with incomplete insulation improvements and stale leads worth re-engaging. The onboarding team helps consolidate records from spreadsheets, email, and any existing software into a unified database.
Configure Your Assessment and Installation Workflow
Set up your pipeline stages from inquiry through assessment scheduling, proposal delivery, acceptance, installation scheduling, installation, and quality verification. Define crew types and their capabilities so the scheduling system can match the right crew to each job. Configure weather parameters for spray foam applications so the system automatically accounts for temperature requirements.
Activate Educational Lead Nurture Campaigns
Launch your AI engagement and nurture sequences that educate prospects about insulation value, energy savings potential, and available rebates. Full Loop CRM provides insulation-specific content templates covering common homeowner questions and objections. These campaigns begin working your existing pipeline immediately, re-engaging prospects who went cold during previous slow seasons.
Launch Rebate Marketing and Referral Programs
Configure your local utility rebate and federal tax credit information so the system can present accurate incentive details to prospects and trigger urgency campaigns around program deadlines. Activate your referral program with incentives for past customers who recommend you to neighbors and friends. Within ninety days these programs will be generating leads at a fraction of your paid advertising cost.
Frequently Asked Questions About CRM for Insulation Businesses
Can Full Loop CRM track energy audit results and insulation specifications?+
Yes. Each property record stores detailed insulation data including existing R-values by zone, recommended improvements, blower door test results, infrared imaging records, and installed product specifications. This data informs both the sales proposal and the post-installation verification process. Over time, your database becomes a valuable asset showing energy improvement trends across your entire customer base, which can be used in marketing materials and utility program partnerships.
How does the system handle utility rebate programs?+
Full Loop CRM stores your local utility rebate program details including eligible improvements, rebate amounts, qualification criteria, and application deadlines. When quoting a job, the system automatically calculates applicable rebates and presents the net customer cost. After installation, the system generates the documentation needed for rebate applications. Deadline-driven campaigns automatically target eligible prospects and past customers when rebate programs are about to expire or when new programs launch.
Can I schedule spray foam jobs based on weather conditions?+
Yes. The scheduling system integrates temperature and humidity data to flag days when spray foam application conditions may be outside manufacturer specifications. When you schedule a spray foam job, the system checks the forecast for the installation date and alerts you if conditions may be problematic. You can set minimum and maximum temperature thresholds and the system will only offer time slots that meet those criteria, preventing costly failed installations and customer dissatisfaction.
How does the platform help with the educational sales process?+
Full Loop CRM provides educational content templates covering topics like how insulation works, what R-value means, the difference between insulation types, why air sealing matters, and how to read an energy bill. The AI delivers this content in a personalized sequence based on each prospect specific questions and concerns. Assessment reports can include annotated infrared images and comparison charts that make the case for insulation improvements in terms homeowners understand: comfort and dollar savings rather than technical specifications.
Can I manage whole-home energy improvement projects with multiple phases?+
Absolutely. Whole-home projects with attic insulation, wall insulation, crawlspace work, and air sealing can be managed as a multi-phase project with separate scheduling, billing, and quality verification for each phase. The system tracks which phases are complete and which are remaining, and can generate phase-specific invoices. Customers get progress updates at each milestone, maintaining engagement through projects that may span several weeks.
Does the system support infrared imaging and blower door test documentation?+
Yes. Technicians upload infrared images and blower door test results directly from the field through the mobile app. Before and after comparisons are stored in the property record and can be included in proposals for future work, customer reports, and marketing materials with customer permission. This documentation is also valuable for rebate applications that require proof of improvement and for resolving any disputes about work quality.
How does Full Loop CRM help during slow seasons?+
The system attacks slow seasons from multiple angles. It identifies past customers with recommended but uncompleted work and re-engages them with off-season pricing incentives. It promotes rebate programs with approaching deadlines to create urgency. It nurtures referral relationships with energy auditors and HVAC contractors who can send business year-round. And it runs retargeting campaigns to website visitors and past inquiries who did not convert during peak season. These strategies typically reduce seasonal revenue drops from fifty percent to twenty percent or less.
What ROI metrics does the platform track for insulation businesses?+
Key metrics include close rate by lead source, average job value trends, revenue per crew per day, customer acquisition cost, upsell conversion rates for additional insulation zones, referral program performance, rebate utilization rates, and seasonal revenue distribution. The system also tracks energy savings claims versus actual results when customers share their utility data, giving you verified ROI figures that are invaluable for marketing and rebate program partnerships.
General Full Loop CRM Questions
What is Full Loop CRM and how is it different from other home service CRMs?+
Full Loop CRM connects lead management, scheduling, field operations, payments, reviews, and customer follow-up in one platform. The CRM-only tier is available without exclusivity; full-service agreements can include a specifically defined exclusive territory.
How does the AI sales chatbot Yinez convert leads into booked appointments?+
When enabled and connected to a supported messaging channel, Yinez can respond to inbound leads, ask tenant-configured qualifying questions, answer from business settings, and guide prospects toward booking. Existing-client tools can use authorized CRM context such as bookings and assignments. Availability and automation depend on each tenant's integrations and settings, and important exceptions can be escalated to a person.
What types of home service businesses can use Full Loop CRM for lead generation?+
Full Loop CRM was built for cleaning services and is designed for any home service trade including maid services, carpet cleaning, window cleaning, pressure washing, landscaping, lawn care, handyman services, pest control, HVAC, plumbing, electrical, painting, junk removal, pool cleaning, and any field-service company that books recurring or one-time appointments in a defined geographic area.
How does multi-domain organic SEO lead generation work for home service businesses?+
Full Loop CRM deploys neighborhood-specific websites that rank organically in local search results. For example, a service company might have westsideservice.com, downtownpro.com, and northsideservice.com — each optimized for hyper-local long-tail keywords targeting your trade and your neighborhoods. The platform tracks every visitor across your entire domain portfolio, attributes leads to specific websites, and measures revenue per domain with confidence-weighted scoring.
Can Full Loop CRM track which website domain generated a paying client?+
Yes. Full Loop CRM's attribution engine maps a client's address to their neighborhood, then matches that neighborhood to the most relevant domain in your portfolio. It uses time-decay confidence scoring: 100% within 30 minutes of a website visit, 75% within 1 hour, 50% within 2 hours, and 25% within 4 hours. This lets you see exactly which domains drive real revenue — not just traffic.
Transparent Ownership — You Know Exactly What You Own
You Own
- ✓Your website, its code & your domain
- ✓Your client list, contact info & full history
- ✓Your Google reviews and reputation
- ✓Your Google Business Profile
- ✓Revenue you earn from every job
- ✓Full data export if you ever leave
Full Loop CRM Owns
- •The shared platform infrastructure
- •The CRM software platform & AI engine
- •The phone numbers used for lead routing
- •Territory exclusivity rights
Available Insulation Markets
Full Loop CRM is available for insulation businesses in 403+ cities across the United States. One partner per trade per city — claim yours before a competitor does.
Lock Your Insulation Territory
One partner per trade per city. Once an insulation territory is claimed, it's off the table. Apply now to check availability in your market.
Where insulation demand looks strongest: the top 75 U.S. markets
We scored 401 U.S. markets on the local factors that drive insulation demand (heating degree days, share of homes built before 1980, and cooling degree days) using Census ACS 2024 and NOAA 1991-2020 data. The leaders are Detroit, MI, Parma, OH, Ogdensburg, NY, Warren, MI, and Flint, MI. See the full markets directory, markets by state, pricing and the industry hub.
Each market's score is the average of its percentile rank on every factor above (for factors where a lower value helps, the rank is inverted), so a score of 90 means the market sits, on average, above about 90% of the 401 markets we cover. The score describes local conditions only; operator quality, pricing and marketing decide who wins any market, and each linked page shows the full local breakdown for insulation.
- Detroit, MI: score 71. share of homes built before 1980 90%; heating degree days 6,106; cooling degree days 854.
- Parma, OH: score 68. share of homes built before 1980 89%; heating degree days 5,516; cooling degree days 947.
- Ogdensburg, NY: score 68. heating degree days 7,844; share of homes built before 1980 91%; cooling degree days 431.
- Warren, MI: score 68. share of homes built before 1980 83%; heating degree days 6,106; cooling degree days 854.
- Flint, MI: score 68. share of homes built before 1980 94%; heating degree days 6,851; cooling degree days 565.
- Milwaukee, WI: score 68. share of homes built before 1980 84%; heating degree days 6,450; cooling degree days 780.
- Toledo, OH: score 68. share of homes built before 1980 84%; heating degree days 5,839; cooling degree days 930.
- Dayton, OH: score 68. share of homes built before 1980 85%; heating degree days 5,149; cooling degree days 1,154.
- Reading, PA: score 68. share of homes built before 1980 90%; heating degree days 5,127; cooling degree days 1,056.
- Passaic, NJ: score 68. share of homes built before 1980 87%; heating degree days 4,735; cooling degree days 1,255.
- Canton, OH: score 68. share of homes built before 1980 88%; heating degree days 5,700; cooling degree days 870.
- Dearborn, MI: score 68. share of homes built before 1980 84%; heating degree days 6,067; cooling degree days 847.
- Sioux City, IA: score 68. heating degree days 6,860; share of homes built before 1980 78%; cooling degree days 866.
- Niagara Falls, NY: score 68. share of homes built before 1980 92%; heating degree days 6,792; cooling degree days 529.
- Schenectady, NY: score 67. share of homes built before 1980 85%; heating degree days 6,357; cooling degree days 721.
- Baltimore, MD: score 67. share of homes built before 1980 82%; cooling degree days 1,749; heating degree days 3,858.
- Buffalo, NY: score 67. share of homes built before 1980 90%; heating degree days 6,466; cooling degree days 608.
- Springfield, OH: score 67. share of homes built before 1980 84%; heating degree days 5,149; cooling degree days 1,154.
- Cleveland, OH: score 67. share of homes built before 1980 85%; heating degree days 5,513; cooling degree days 925.
- Elmira, NY: score 67. share of homes built before 1980 92%; heating degree days 6,648; cooling degree days 490.
- Harrisburg, PA: score 67. share of homes built before 1980 85%; heating degree days 4,756; cooling degree days 1,230.
- Rochester, NY: score 67. share of homes built before 1980 87%; heating degree days 6,273; cooling degree days 677.
- Erie, PA: score 67. share of homes built before 1980 89%; heating degree days 5,905; cooling degree days 752.
- Lancaster, PA: score 67. share of homes built before 1980 86%; heating degree days 5,215; cooling degree days 985.
- Clifton, NJ: score 67. share of homes built before 1980 84%; heating degree days 4,735; cooling degree days 1,255.
- Jamestown, NY: score 67. share of homes built before 1980 92%; heating degree days 6,411; cooling degree days 534.
- Utica, NY: score 67. heating degree days 7,092; share of homes built before 1980 87%; cooling degree days 457.
- Syracuse, NY: score 66. share of homes built before 1980 86%; heating degree days 6,588; cooling degree days 619.
- Levittown, NY: score 66. share of homes built before 1980 95%; heating degree days 5,087; cooling degree days 911.
- Akron, OH: score 66. share of homes built before 1980 83%; heating degree days 5,538; cooling degree days 934.
- Valley Stream, NY: score 66. share of homes built before 1980 92%; heating degree days 4,872; cooling degree days 1,017.
- Youngstown, OH: score 66. share of homes built before 1980 90%; heating degree days 6,090; cooling degree days 633.
- Scranton, PA: score 66. share of homes built before 1980 88%; heating degree days 5,740; cooling degree days 791.
- Kingston, NY: score 66. share of homes built before 1980 90%; heating degree days 6,427; cooling degree days 497.
- Binghamton, NY: score 66. share of homes built before 1980 88%; heating degree days 7,162; cooling degree days 383.
- Des Moines, IA: score 66. heating degree days 6,178; share of homes built before 1980 70%; cooling degree days 1,070.
- Philadelphia, PA: score 66. share of homes built before 1980 83%; heating degree days 4,466; cooling degree days 1,375.
- St Paul, MN: score 65. heating degree days 7,443; share of homes built before 1980 78%; cooling degree days 724.
- Chicago, IL: score 65. heating degree days 5,753; share of homes built before 1980 75%; cooling degree days 1,111.
- York, PA: score 65. share of homes built before 1980 86%; heating degree days 5,423; cooling degree days 853.
- Mount Vernon, NY: score 65. share of homes built before 1980 82%; heating degree days 4,376; cooling degree days 1,408.
- Yonkers, NY: score 65. share of homes built before 1980 81%; heating degree days 4,735; cooling degree days 1,255.
- Hartford, CT: score 65. share of homes built before 1980 80%; heating degree days 5,620; cooling degree days 914.
- Allentown, PA: score 65. share of homes built before 1980 82%; heating degree days 5,293; cooling degree days 981.
- Springfield, MA: score 65. heating degree days 6,330; share of homes built before 1980 83%; cooling degree days 677.
- Glens Falls, NY: score 65. heating degree days 7,409; share of homes built before 1980 84%; cooling degree days 407.
- Camden, NJ: score 65. share of homes built before 1980 81%; heating degree days 4,510; cooling degree days 1,358.
- Babylon, NY: score 65. share of homes built before 1980 86%; heating degree days 5,087; cooling degree days 911.
- Commack, NY: score 65. share of homes built before 1980 85%; heating degree days 5,183; cooling degree days 885.
- Poughkeepsie, NY: score 64. share of homes built before 1980 82%; heating degree days 5,995; cooling degree days 745.
- Freeport, NY: score 64. share of homes built before 1980 85%; heating degree days 4,872; cooling degree days 1,017.
- South Bend, IN: score 64. heating degree days 6,400; share of homes built before 1980 79%; cooling degree days 722.
- Lansing, MI: score 64. heating degree days 6,612; share of homes built before 1980 80%; cooling degree days 656.
- Hempstead, NY: score 64. share of homes built before 1980 85%; heating degree days 5,087; cooling degree days 911.
- Albany, NY: score 64. heating degree days 6,357; share of homes built before 1980 79%; cooling degree days 721.
- Bethlehem, PA: score 64. share of homes built before 1980 80%; heating degree days 5,293; cooling degree days 981.
- Newburgh, NY: score 64. share of homes built before 1980 81%; heating degree days 5,995; cooling degree days 745.
- Bayonne, NJ: score 64. share of homes built before 1980 79%; heating degree days 4,701; cooling degree days 1,270.
- Davenport, IA: score 63. heating degree days 6,024; share of homes built before 1980 70%; cooling degree days 1,041.
- Pittsburgh, PA: score 63. share of homes built before 1980 83%; heating degree days 5,407; cooling degree days 826.
- Cincinnati, OH: score 63. share of homes built before 1980 80%; heating degree days 4,804; cooling degree days 1,125.
- Brockton, MA: score 63. heating degree days 6,166; share of homes built before 1980 81%; cooling degree days 627.
- Minneapolis, MN: score 63. heating degree days 7,654; share of homes built before 1980 72%; cooling degree days 703.
- Omaha, NE: score 63. heating degree days 5,833; share of homes built before 1980 61%; cooling degree days 1,294.
- Watertown, NY: score 63. heating degree days 7,524; share of homes built before 1980 80%; cooling degree days 386.
- Newton, MA: score 63. share of homes built before 1980 80%; heating degree days 5,545; cooling degree days 802.
- Wilmington, DE: score 63. share of homes built before 1980 79%; heating degree days 4,647; cooling degree days 1,228.
- Bridgeport, CT: score 63. share of homes built before 1980 80%; heating degree days 5,140; cooling degree days 955.
- Salt Lake City, UT: score 62. heating degree days 5,154; share of homes built before 1980 65%; cooling degree days 1,420.
- Providence, RI: score 62. share of homes built before 1980 82%; heating degree days 5,478; cooling degree days 812.
- Trenton, NJ: score 62. share of homes built before 1980 79%; heating degree days 4,977; cooling degree days 1,050.
- Somerville, MA: score 62. share of homes built before 1980 80%; heating degree days 5,545; cooling degree days 802.
- Grand Rapids, MI: score 62. heating degree days 6,408; share of homes built before 1980 76%; cooling degree days 732.
- Hamilton, OH: score 62. share of homes built before 1980 78%; heating degree days 5,111; cooling degree days 1,067.
- New York, NY: score 62. share of homes built before 1980 79%; heating degree days 4,553; cooling degree days 1,222.
How insulation conditions vary across the country
The factors behind insulation demand are not evenly spread: each varies widely between markets. The figures below compare the highest, lowest and typical values across the 401 markets we scored. Browse all markets, markets by state, the industry hub, features and pricing for the rest of the picture.
Heating degree days: the typical market we cover sits at 3,268. The highest is Anchorage, AK at 9,902 and the lowest is Honolulu, HI at 0, a spread that explains why the same insulation business looks very different from one market to the next.
Share of homes built before 1980: the typical market we cover sits at 55%. The highest is Levittown, NY at 95% and the lowest is Frisco, TX at 2%, a spread that explains why the same insulation business looks very different from one market to the next.
Cooling degree days: the typical market we cover sits at 1,420. The highest is Edinburg, TX at 4,989 and the lowest is Anchorage, AK at 20, a spread that explains why the same insulation business looks very different from one market to the next.
Regional pattern for insulation: where the strongest markets cluster
Of the 75 strongest insulation markets in our data, 47 are in the Northeast, 25 are in the Midwest & Great Lakes, 2 are in the Mid-Atlantic & Southeast, and 1 are in the Mountain West & Southwest. The best market in each region is Ogdensburg, NY, Baltimore, MD, Tulsa, OK, Detroit, MI, Salt Lake City, UT, and Spokane, WA.
Northeast: the strongest market is Ogdensburg, NY with a score of 68, led by heating degree days (7,844, among the highest of the markets we cover). Northeast has 88 scored markets, 47 of them in the top 75.
Mid-Atlantic & Southeast: the strongest market is Baltimore, MD with a score of 67, led by share of homes built before 1980 (82%, above most of the markets we cover). Mid-Atlantic & Southeast has 106 scored markets, 2 of them in the top 75.
South Central & Gulf: the strongest market is Tulsa, OK with a score of 62, led by cooling degree days (2,128, near the middle of the markets we cover). South Central & Gulf has 61 scored markets, 0 of them in the top 75.
Midwest & Great Lakes: the strongest market is Detroit, MI with a score of 71, led by share of homes built before 1980 (90%, among the highest of the markets we cover). Midwest & Great Lakes has 44 scored markets, 25 of them in the top 75.
Mountain West & Southwest: the strongest market is Salt Lake City, UT with a score of 62, led by heating degree days (5,154, above most of the markets we cover). Mountain West & Southwest has 45 scored markets, 1 of them in the top 75.
Pacific: the strongest market is Spokane, WA with a score of 57, led by heating degree days (6,463, among the highest of the markets we cover). Pacific has 57 scored markets, 0 of them in the top 75.
Insulation Market Questions
Which U.S. markets are strongest for insulation?+
How are insulation markets scored?+
Does a high score mean insulation will succeed in that city?+
Home Service CRM by Industry & City
One operator per trade per city. Browse the full-cycle home service CRM by industry or by market, or dive into features, pricing, and the live case study.